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info Our Story

Built by founders who lost $40K before they understood why.

We ran a Shopify store that looked profitable on paper. It wasn't. We built ProfitLeaksAI so no D2C brand has to learn that lesson the hard way.

What We Believe

Three principles guide every decision we make.

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Capital Velocity

Dead inventory and unprofitable ad spend are capital standing still. We help you move it — fast. Every dollar freed from a leak is a dollar that can compound.

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Risk Immunity

The brands that survive market downturns are those that know their true unit economics. We make profit visibility a competitive moat, not a quarterly exercise.

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Total Alignment

Ads, inventory, pricing, and operations pull in opposite directions. We unify the view so every team makes decisions from the same source of truth.

$2.4M+
Profit recovered
340+
D2C brands
94%
AI confidence avg
< 5min
To first insight

The Team

Ex-founders, engineers, and data scientists who've been on both sides of the P&L.

AR
Arjun Rao
CEO & Co-founder
Ex-Shopify merchant, lost $40K to leaky margins
SK
Sofia Kim
CTO & Co-founder
Ex-Palantir, ML and data pipeline infrastructure
MC
Marcus Chen
Head of Product
Ex-Shopify, built merchant analytics at scale
LA
Leila Al-Rashid
Head of Growth
Scaled 3 D2C brands from $0 to $10M ARR
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"Profit visibility shouldn't require a data team."

We're building the profit intelligence layer that every D2C brand deserves — not just the ones with 50-person ops teams and enterprise BI tools. Every Shopify merchant should know where their money is going within minutes.

Join 340+ brands who found their leaks.

Free to start. Results in 5 minutes.